How speed, flexibility and a customer-centric mindset in logistics will redefine the e-commerce experience

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Even before COVID, the major platforms had noticeably shifted the expectations of end customers upward, putting pressure on traditional retailers. The customer is becoming an active part of the supply chain and consciously or unconsciously has clear ideas about his shopping experience. Along the e-commerce buying journey we see fundamental changing customer expectations.

What exactly does this mean for retailers' supply chains? What is necessary for their e-commerce success? In our paper...
  • we focus on the "new" digital customer expectations along the e-commerce buying journey
  • we identify key e-commerce success factors to overcome the current challenges

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