Cross-industry trend view: the customer is the same!

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3 industries – similar patterns and customer expectations

In our study series we compare different industries – fashion, electronics and automotive – and provide comprehensive information about the developments and their market maturity, as well as the customer’s motives behind them.

You want to know what challenges new sales strategies like direct-to-consumer pose for the fashion industry? Or are you interested in which sales channels are currently relevant for the automotive sector?

The three industries are compared with each other in a wide variety of categories and their status quo is examined:

Macro developments: Sustainability, individualization, sharing economy

Sales strategy: experience instead of product, showrooms, direct to consumer

Omnichannel: relevance & maturity, marketplaces

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