A study from WBR Digital and Arvato SCM Solutions
Decision makers from 200 US brand-name companies were consulted. The research was focused on the sectors of Fashion, Beauty, Lifestyle and FMCG with the goal to identify European markets which are especially attractive to American businesses. A further analysis was made into which services might be potentially outsourced when dealing with an international expansion– for example an extension of the webshop into local languages or the external award of logistical services.
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…about which European markets are particularly interesting for major US brands.
What exactly is so appealing about these countries?