Retailers’ top five priorities for enhancing shopper experience revealed
“Today’s connected consumers’ demands are driven by convenience and personalisation – and retailers need to meet these needs in a frictionless fashion across multiple channels. Traditionally, retail innovation was about enhancing operational efficiency. Now, to deliver true value, retail technology must answer to its impact on enhancing shoppers’ experiences.”
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… the identified five top priorities, which retailers are looking to deliver over the next three years.
The Retail Innovation Report warns that traditional - single channel - Management Information reporting could be holding retailers back. As well as measuring historical data, brands and retailers should be using forward looking metrics, such as Net Promoter Score, to assess their performance and apply insights across multiple channels to better meet the needs of omnichannel shoppers.