Unboxing-Check of 50 Beauty & Fashion Brands
The new study "Online Shop Packaging Trends" of the eCommerce Competence Center, the consulting unit of Arvato Supply Chain Solutions, shows online shop packaging trends by means of an unboxing check. For this unboxing check, 50 test orders with online shops from the fashion and beauty industry were placed and their packaging, accompanying customer communication on and in the package, and the returns process were analyzed.
Index of the unboxing check at a glance:
- The choice of outer packaging – a carrier of the brand and its message.
- Packaging convenience – easy to open, little waste and resealable.
- Finishing – how tissue paper and gift packaging are upping the game.
- Marketing inserts – what is standard and how Pure Players are one step ahead.
- Samples – we can't imagine Beauty without them!
- Sustainability – is this identifiable in the packaging concepts of companies?
- Using plastic shipping bags – is this an ecological alternative? A sample calculation.
- Documents – are you on the digital bandwagon? Keep calm and stop printing.
- Returns processing – what works and what doesn't?
- The big picture – a look at some creative ideas from abroad.
- Sidenote: Marketplaces – what do Marketplace orders mean for packaging?
- Sidenote: Unboxing – what is this anyway?
The new study of Arvato's eCommerce Competence Center
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