Development, Potential and Strategy
Everyone is talking about marketplaces: “Amazon is eating retail”, “Zalando is becoming the operating system of the Fashion world”, “Otto Group is betting on the platform strategy”; barely a week goes by without a new headline. Even in terms of revenue, there seems to be no way around the platform question: it is increasingly seen as fact that very soon half of all online Fashion revenue in Germany will be generated via the Amazon, Zalando, Otto and eBay platforms. And each of these platforms offer marketplace models. It seems to sound quite promising for Fashion brands.
Get answers to these questions:
- Which platforms are actually interesting for my Brand?
- Do I lose my customers when I put my Brand out there on a platform?
- What does it take to run a successful Marketplace?
These are the same questions that Arvato clients are asking themselves and discussing with us. In this study, we provide a condensed view of the many discussions, projects and analyses in which we have taken part. Of particular note are the findings of the data analysis surrounding customer cannibalization, which are sure to surprise you.