Big Data makes localized customer contact possible
The ability to define and use country and gender specific preferences is one of the biggest challenges for eCommerce companies. Ideally, every user should receive offers that are localized and tailored specifically for them. Arvato SCM Solutions look into how online shops accomplish this and what role Big Data plays.
Read on and discover more about…
...the national peculiarities when purchasing clothing in ten EU countries:
- What sizes are particularly popular?
- Which colours and articles are bought most frequently?
The results of the analysis have been taken from information out of more than 3 million orders within various online shops.