Strategy Guide for Successful Marketplace Selling
The global marketplace business in Europe is booming. Every year, the big players report new record figures. More and more established retailers are opening their platforms for marketplace models, and for most fashion and lifestyle brands, the marketplace business has become a substantial part of e-commerce revenue and profit.
"Driving Growth on Marketplaces“ from Arvato Supply Chain Solutions together with the consultancy Digital Spike provides an overview of marketplace landscape for fashion and lifestyle brands. The purpose of this paper is to help brands navigate through the different questions and challenges in the marketplace world. The following questions will be answered:
- Which marketplaces are relevant to my brand?
- What do I sell on marketplaces?
- How do I successfully operate on marketplaces?
- How do I organize for the marketplace business and which capabilities do I need in my team?