Brands decoded

Behind the scenes of a new e-commerce brand generation

Direct-to-consumer brands (D2C) have enjoyed notable success in recent years and become highly recognizable to online shoppers. They sell their products directly to consumers without any middlemen. But how does this successful model actually work? And how are D2C brands managing to grow so quickly in the slipstream of Amazon and its ilk?

In this study…

…the eCommerce Competence Center (eCC) of Arvato Supply Chain Solutions took a close look at 52 D2C brands and analyzed their successful strategies.

In four chapters, the brand’s value proposition, marketing and operations strategy and the used tool stack are analyzed. The result is a comprehensive insight into a new way of approaching today’s e-commerce business.


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Michael Schröder

Michael Schröder

Business Development Manager