Black Friday Success Strategies


Benchmarking from selected German Online Shops

To date almost every fourth online shop in Germany has participated in Black Friday promotions, and they have used a number of very different strategies.

You will see here…

...a benchmark analysis from over 40 online Fashion and Beauty shops showing which campaigns were particularly popular and successful during Black Friday 2015.

This desktop research results in a number of recommendations on how you can make the most of future price campaigns.


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Michael Schröder

Michael Schröder

Business Development Manager