Customized omnichannel solutions by Arvato for MARC O’POLO
Comprehensive brand and shopping experience for customers
Gütersloh – MARC O’POLO has become the omnichannel forerunner of the fashion industry with the support of Arvato. And it doesn’t stop there. Omnichannel continues to be expanded upon.
MARC O´POLO and Arvato have been collaborating since 2010. Arvato supports MARC O’POLO in the area of E-Commerce, specifically in the fields of logistics, IT, customer service, transportation management, and financial services. During its successful international e-commerce rollout, MARC O’POLO achieved expansion to a total of seven markets with dedicated local shops in Germany, Austria, the Netherlands, France, Belgium, Switzerland, and Sweden. Subsequently, the collaboration in omnichannel integration was strengthened. This was followed by the new CRM and loyalty program “MARC O‘POLO for Members,” intended to intensify the brand experience both online and in stores, independent of the specific channel. After all, from the customer’s perspective the actual shopping venue – online or offline – is irrelevant. “What’s important is the brand experience,” says Niels Weithe, President of Consumer Products – Arvato SCM Solutions. “Helping MARC O’POLO in implementing this channel-independent shopping experience was very important to us.” This advanced strategy of the fashion brand is already proving to be successful and the new loyalty program boasts 100,000 registered members only four months after launch.
For the customer loyalty program, the customer data from the online shop and the branch network are combined centrally in a customer database. The centralized customer records ensure a new kind of transparency that offers customers real added value. The result of the new measures, which are made up of a wide range of omnichannel features, can be enjoyed directly by the customer in the form of individual customer contact and optimized consultations. The jointly developed solutions are almost entirely tailor-made for MARC O’POLO: the omnichannel offers, such as the “in-store ordering service” and “reserve & collect,” are already immensely popular and the number of registered members is rising steadily, with it the associated revenue. “We succeeded in presenting our customers with a comprehensive brand and shopping experience across all channels and are constantly working to further improve this experience,” Dr. Felix Kreyer, Managing Director Online, MARC O’POLO Einzelhandels GmbH is pleased to report. “This way we offer our customers a premium brand and shopping experience with innovative features.” Jana Hildenbrand, Director Sales Support MARC O’POLO International GmbH also offers high praise: “Their expertise in the areas of CRM and e-commerce has convinced us. With Arvato we have found a strong and innovative partner with whom to collaborate in the complex omnichannel world.”
About MARC O’POLO
MARC O’POLO stands for a casual lifestyle at a refined standard. A clear preference for natural materials is characteristic for the brand with its Swedish roots. Since 1967 MARC O’POLO’s liberal philosophy has been reflecting the art of staying true to oneself in everything one does. MARC O’POLO was founded in 1967 and is today one of the world’s leading premium casual brands. The MARC O’POLO world contains the collections MARC O’POLO Modern Casual, MARC O’POLO Pure, MARC O’POLO Denim, MARC O’POLO Mr. and MARC O’POLO Shoes & Accessories, the license collections MARC O’POLO Beachwear, Bodywear, Eyewear, Home, Junior and Legwear. The MARC O’POLO headquarters are located south of Munich in Stephanskirchen. From there, about 2.785 stores and retail partners are supplied internationally. MARC O’POLO currently has 106 of its own stores, 173 franchise stores, 1.196 retail partners as well as 1.311 multi-brand stores. MARC O’POLO is available today in approximately 30 countries worldwide, amongst them Germany, Austria, Switzerland, the Netherlands, Belgium, Sweden, Finland, Norway, Ireland and France as well as China, Russia, Poland and various countries in Eastern Europe. Moreover, the MARC O’POLO collections are available in MARC O’POLO’s own eShops in Germany, Austria, Belgium, France, Switzerland, Sweden and the Netherlands under: www.marc-o-polo.com (Status May 2015).