November 25, 2019 Press reports

Arvato Supply Chain Solutions puts AutoStore into operation for Rituals at Gennep site

Unique solution integrates dangerous goods storage into the system for the first time

Gennep/Gütersloh - Arvato Supply Chain Solutions has commissioned one of the largest AutoStore storage systems in Europe at its Gennep location in the Netherlands. The facility, with a capacity of 30,000 container spaces and 36 robots, is designed for the growing online business of the customer Rituals Cosmetics. The concept developed by Arvato for the integration of storage units for hazardous materials into the fully automated system is unique in the world.

"Arvato Supply Chain Solutions is on a clear growth course in the Netherlands. Especially in the e-commerce business, the successful partnership with the customer Rituals Cosmetics has significantly increased the volume of goods," says Martijn Nielen, Managing Director Arvato Supply Chain Solutions Netherlands. At the beginning of the cooperation four years ago, two packing tables were still sufficient for order picking at the Venray site, where the Rituals order had previously been processed. Due to the rapidly increasing ritual quantities, 58 packing tables were recently commissioned there - without the additional business from peaks such as Black Friday or Christmas. "In order to make ourselves future-proof for our customers, we have therefore decided to invest in one of the most modern automation technologies and relocate the Rituals business to Gennep," explains Martijn Nielen. "We chose this solution because we know our customer's needs and related processes as well as the possibilities of the different automation technologies in the market very well.

With the AutoStore solution now installed, the current ritual quantities can be handled faster and more efficiently. The system is also designed for future growth and can be completely expanded in just six months if required. Martijn Nielen: "This takes our warehouse technology to a whole new level and at the same time drives forward Arvato Supply Chain Solutions' digitization strategy, in which automation solutions for customers and locations play a key role and are an important step on the road to operational excellence".

Integrated dangerous goods storage

"With our AutoStore solution, we are also providing a premiere," says Maurijn Hellenthal, who manages the project at Arvato in Gennep. "For the first time, we have integrated dangerous goods storage into this storage technology. To this end, Arvato Supply Chain Solutions worked closely with the regulatory authorities to develop a concept that enables the storage of hazardous materials in classes 2 (gases and aerosol dispensers) and 3 (flammable liquids). Ritual products such as deodorants, perfumes or nail polish removers that correspond to these hazardous goods classes can therefore also be handled easily via the AutoStore system. All requirements of the PGS-15 directive for the storage of dangerous goods in the Netherlands are met.

"With our automation solution, which is scalable for other customers, we are further expanding our expertise in the Netherlands," says Martijn Nielen. "Our international customers in particular demand an extremely high level of service and key performance indicators in terms of safety, stock accuracy and process quality. Here we are one of the few companies in the Dutch logistics market that can support this - and AutoStore makes it even easier to meet these requirements."

The Netherlands is an important growth market

The Netherlands is one of the most important growth markets in Arvato Supply Chain Solutions' global network. With around 1,500 employees on a total of 175,000 square meters of warehouse space at the four locations in Gennep, Schiphol-Rijk, Venlo and Venray, Arvato Supply Chain Solutions provides classic services such as picking and distribution as well as more complex fulfillment tasks such as bundling, product configuration, returns management and other value-added services. In recent years, for example, a customs team has been set up with appropriate licenses and a direct interface to Dutch customs - a service that is used intensively by customers.

The customer base includes well-known companies from the high-tech, consumer products, beauty & fashion and healthcare segments. Martijn Nielen: "For numerous companies from the USA and Asia, the Netherlands is the gateway to Europe. They use our logistics centres for B2B and B2C distribution of their products in the European market and beyond".

To this end, Arvato Supply Chain Solutíons has consistently expanded its capacities over the past three years. "Our goal is focused growth," explains Martijn Nielen. "We are concentrating on customers who match our profile and strengths - and our success proves us right.


About Arvato Supply Chain Solutions:

Arvato Supply Chain Solutions is an innovative and internationally leading service provider in the field of supply chain management and e-commerce. In the areas of telecommunications, high-tech, entertainment, corporate information management, healthcare, consumer products and publishers, each partner meets its industry specialist. Around 15,000 employees worldwide work on services and practice-oriented solutions. Using the latest digital technologies, Arvato develops, operates and optimizes complex global supply chains and e-commerce platforms, making it a strategic growth partner for its customers. Arvato combines people's know-how with the right technologies and suitable business processes to measurably increase the productivity and performance of its partners.

Further information can be found at


About Arvato:

Arvato is an international service provider and one of eight divisions of Bertelsmann SE & Co. KGaA. The division includes the solution groups Arvato Financial Solutions, Arvato Supply Chain Solutions and Arvato Systems as well as the Majorel group, in which Bertelsmann holds a 50 percent stake.

More than 70,000 employees in almost 40 countries develop and implement innovative solutions for business customers all over the world. These include SCM and IT solutions as well as financial and customer communication services, and are constantly being further developed with the innovation focus on automation and data/analytics.

Arvato's solution portfolio is used by globally renowned companies from a wide variety of industries - from telecommunications providers and energy providers to banks, insurance companies, e-commerce, IT and Internet providers.

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