Poland Market Overview
Poland with a GDP of €574 billion (2.62 trillion PLN) is the largest economy in Central-Eastern Europe and the 6th largest economy in the European Union. A population of around 38 million is also one of the largest on the continent. Its strategic location on the route between Western and Eastern Europe determines the country's role as a regional hub for transport and trade. Thanks to this, it is possible to reach over 115 million potential customers in Poland, Germany, Czech Republic, Slovakia, Austria, Lithuania, Latvia and Estonia within 48 hours.
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Products manufactured in Poland have gained recognition on global markets. Poland is the second largest exporter of large household appliances in the world and accounts for nearly 40% of production in the EU. The export of electronics, furniture and food is also a significant part of the Polish economy. This makes Poland a valuable trading partner for the European Union countries, in particular for Germany (27.8% of the Polish export in Q1 2022), the Czech Republic (6.4%) and France (5.8%). The dynamic development of warehouse space (2.8 million sqm in 2021) with low vacancy rates (3.05% in 2021) proves that Poland is one of the most desirable markets in Europe for investors.
Dynamic economic development (5.9% in 2021) means numerous investments and promotion of modern solutions. Since Poland's accession to the EU in 2005, the highway and expressway network has increased eightfold and is still growing. This enables fast transport - courier parcels are delivered within 1 business day throughout the country.
E-Commerce Trends in Poland
With a revenue of nearly €22 billion, the Polish e-commerce market is one of the fastest growing ones in Europe. Its growth is estimated to be 127% between 2017 and 2021. According to forecasts, the market will reach the value of around €55 billion in 2025 and will continue to develop dynamically.
The pandemic and the introduction of non-trading Sundays significantly influenced the behaviour and preferences of customers. Currently, nearly 80% of Polish people use the internet for shopping. Modern solutions (also in payments) make online shopping easy and pleasant for all age groups. Improvement of the delivery process is guaranteed by a Parcel Lockers system of the local leader of courier services (InPost). Its 18,000 terminals are used by more than 15 million users and allow customers to pick up their shipment at any time of the day.
The most important sectors of the Polish online market are "fashion" (45%), "electronics and media" (19%) as well as "toys and hobbies" (15%).
The dynamic development of the e-commerce market means a growing demand for warehouse space. Currently, over 30% (7.35 million sqm) of the occupied space in Poland is dedicated to e-commerce. New facilities are being built that take into account the specificity of the market (including location in the close vicinity of foreign markets).
More information can be found in our analysis.
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Arvato Supply Chain Solutions in Poland
We have been present in Poland since 1994. Our 16 facilities are located in strategic places in the country at the most important junctions on the route between Western and Eastern Europe. Thanks to this, we can provide the fastest delivery times in the country and to foreign markets.
With 16 warehouses (a total area of over 365,000 sqm) and 2,700 employees, we are a leader in logistics services for the e-commerce market in Poland.
We have experience and knowledge related to serving the fashion, technology, healthcare, beauty and lifestyle industries.
In 2021, 60 million orders in the B2C channel were handled by our warehouse operations, which makes us an expert in process and transport management. Our clients appreciate the very high efficiency in handling orders and returns as well as the use of smart technology solutions. We also provide a wide range of value added services (VAS) including security tagging, shrink wrapping, gift wrapping, bundling, kitting, handling of returns and more.
We have fully integrated IT systems (WMS, TMS, OMS) and a global IT backbone that enable easy expansion into foreign markets. Our international team of specialists will adapt solutions to the size of the project. Thanks to the possibility of unlimited expansion of the existing warehouse space, we can adapt the warehouse to the needs and growth of our customers. In the future, we will open new sites, providing even more efficient access to foreign and local markets.
Our Solution for Your Growth
Multi-national team of experts
Access to all transportation systems
Experts in fashion, beauty and lifestyle, consumer electronics and healthcare
Embedded in a strong global network
1 global IT backbone & fully integrated IT systems
Flexible and scalable solutions