Trends and success factors in e-commerce

Trends 2022: Omnichannel Commerce

Logistics and fulfillment for marketplaces

Clear trends for 2022: The development towards omnichannel commerce continues and marketplaces are becoming increasingly important. Currently, more than every second company uses a marketplace as an additional sales channel in its online business. Larger companies are increasingly even developing their own marketplaces - for example, Douglas, Fressnapf and Mediamarkt.

Marcus Karten, Vice President Global Business Development Tech at Arvato Supply Chain Solutions, talks about the challenges of marketplace integration, end-customer ordering as a success factor and efficient inventory management.

Learn more


E-Commerce goes Healthcare

"The industry is changing rapidly and manufacturers of pharmaceuticals and medical devices are increasingly looking for new, direct delivery models. And here, of course, fast and secure logistics play a crucial role."

Andreas Olpeter, Vice President Sales & Business Development Healthcare, explains in an interview with Fabian Kaske, Managing Director Dr. Fabian Kaske & Smile BI, which challenges are now facing the healthcare industry and which solutions we are strengthening in this regard.


Go to the Interview

Do you need more information? Please do not hesitate to contact us.

Tell us about your individual application and requirements. We make it possible - the right solution for you!

Benefit from our experts‘ knowledge!

3 industries – similar patterns and customer expectations
Whether T-shirt, smartphone or car – social-economic trends and developments such as sustainability and individualization often shape different industries in similar ways, but at different speeds.

You want to know what challenges new sales strategies like direct-to-consumer pose for the fashion industry? Or are you interested in which sales channels are currently relevant for the automotive sector?

In our study series we compare different industries – fashion, electronics and automotive – and provide comprehensive information about the developments and their market maturity, as well as the customer’s motives behind them.

To the Study

Omnichannel can make your business stand out

The Corona pandemic changed many things for companies, including customer purchasing behaviour and a new role for your store network. As a result, the importance of having a strong omnichannel strategy geared to the specifi c wishes and needs of your customers and business partners has increased dramatically. Learn more about that in our Business Solution Paper!

Go to the Omnichannel Paper

Omnichannel Trends in Transport Management

How is Transport Management responding to the new challenges posed by omnichannel?
In this interview, Berthold Reinke, Director Transport Management, looks at the developments and explains how Arvato Supply Chain Solutions is addressing them.

Omnichannel Architecture

All sales channels and touchpoints with the end customer must be interconnected so that the service is right in the end.

Connected Customer Experience - Why omnichannel matters for the shopping experience


Industry experts stay informed!

Infoservice | Don't miss anything now.

With our Arvato Supply Chain Solutions Infoservice, we offer you exclusive content on studies, events and industry & company information conveniently by e-mail.

Register now

Solutions Overview

Further Topics for you


The Impact of New E-Commerce Shopping Behaviors


U.S. Update: Direct-to-consumer Brands decoded


The State of Sporting Goods Online Market in Russia