Trends 2022: Omnichannel Commerce
Logistics and fulfillment for marketplaces
Clear trends for 2022: The development towards omnichannel commerce continues and marketplaces are becoming increasingly important. Currently, more than every second company uses a marketplace as an additional sales channel in its online business. Larger companies are increasingly even developing their own marketplaces - for example, Douglas, Fressnapf and Mediamarkt.
Marcus Karten, Vice President Global Business Development Tech at Arvato Supply Chain Solutions, talks about the challenges of marketplace integration, end-customer ordering as a success factor and efficient inventory management.
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3 industries – similar patterns and customer expectations
Whether T-shirt, smartphone or car – social-economic trends and developments such as sustainability and individualization often shape different industries in similar ways, but at different speeds.
You want to know what challenges new sales strategies like direct-to-consumer pose for the fashion industry? Or are you interested in which sales channels are currently relevant for the automotive sector?
In our study series we compare different industries – fashion, electronics and automotive – and provide comprehensive information about the developments and their market maturity, as well as the customer’s motives behind them.
Omnichannel can make your business stand out
The Corona pandemic changed many things for companies, including customer purchasing behaviour and a new role for your store network. As a result, the importance of having a strong omnichannel strategy geared to the specifi c wishes and needs of your customers and business partners has increased dramatically. Learn more about that in our Business Solution Paper!
Omnichannel Trends in Transport Management
How is Transport Management responding to the new challenges posed by omnichannel?
In this interview, Berthold Reinke, Director Transport Management, looks at the developments and explains how Arvato Supply Chain Solutions is addressing them.
All sales channels and touchpoints with the end customer must be interconnected so that the service is right in the end.