Füsun Bayramoğlu works as a business development manager at Arvato Supply Chain Solutions in Turkey. Both in her work and personal life, she follows a simple motto. “I’m convinced that people with a positive attitude are successful. That’s why I always approach new tasks and challenges with a positive mindset – and as you can see, it works,” she adds with a smile.
The 39-year-old knows what she is talking about. As a business development manager at Arvato Supply Chain Solutions in Turkey, she is responsible for the strategic development of business ideas as well as their implementation. It is also important for her that the company, together with its strengths and abilities, is viewed positively within the market. But thinking positively is much more than just a part of the job description for Füsun. As a yogini, a certified yoga teacher and a wellness coach, she has wholeheartedly devoted herself to a healthy and harmonious lifestyle and also imparts this attitude in her personal life. “A positive attitude is just as important in your personal life as it is within the working environment. Of course, things don’t always go as planned, but an optimistic view on life makes a lot of things easier.”
The ideal combination
Around 15 years ago, Füsun, who was born in Istanbul, began her career as a supply chain specialist. After four years as a planning engineer, she moved into the logistics industry. Here, she worked for around ten years in the Business Development division of a major services provider. “As a key account sales executive, I experienced a lot in the domestic transport and warehousing business with customers from the most varied of industries. At my old firm, however, I was unable to achieve my wish of combining my acquired logistics know-how with the new approaches of the e-commerce business as I would have hoped, so I decided to make a switch.”
While searching for a new employer, she quickly stumbled across Arvato. “I was really impressed by Arvato’s professional management and strategic direction as one of the leading business process outsourcing companies worldwide. The company is also well positioned with many end-to-end services spanning the entire value chain. I quickly realized that I wanted to move to this company.”
So at the start of 2018, Füsun began her new job as a business development manager at Arvato. “My main task consists of supervising the brand development process and further strengthening the corporate brand with its assets and positive attributes. It is a really exciting task, which I still enjoy carrying out. For us, it is really important to recognize what influence our e-commerce strategies have on customers’ shopping habits. As such, we also work very closely with colleagues in other departments, such as Solution Design, Process Development and Design, Account Management, IT or Purchasing, and together we develop solutions that meet the needs and requirements of the customers. This cooperative approach sets us apart and, at the same time, gives us the power we need in this highly competitive market.”
It all depends on the user experience
Füsun had to first become accustomed to the fast dynamics of the e-commerce business in her new area of responsibility. “Having worked in the same company for such a long time, this particular change was the biggest adjustment for me in the first few months. But my new colleagues really made it easier for me. We attach a lot of importance to helping new colleagues settle in.” The passionate runner and road cyclist advises potential applicants who are also interested in this area of work to acquaint themselves early with the topic of e-commerce, and to keep up with advancements in the industry. “Without real user experience, you’ll never succeed in the area of business development. Follow the trends, innovations and changes in online stores, marketplaces and the other online channels daily. Only here will you find the information that will help you progress in this job.” What else? “Be inquisitive, stay persistent and emphasize good communication. After all, it is about focusing the different parties and partners on a common goal. That is only achieved through dialogue.”
And even there, Füsun’s optimism proves quite useful. “Of course, there were also situations that took me to my limits. But, throughout my life, I have always believed that things can take a turn for the better, and in most cases it has worked out.” This is an experience that Füsun now likes to share with other people. “A lot seems easier, if we approach it with a positive attitude. Just try it out and see what happens. I’m sure it will work out.”
I was really impressed by Arvato’s professional management and strategic direction as one of the leading business process outsourcing companies worldwide. The company is well positioned with end-to-end services spanning the entire value chain. I quickly realized that I wanted to move to this company”
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