As a strategic growth partner, Arvato Supply Chain Solutions supports its customers with innovative digital value-added services. The range of value-added services offered covers the areas of production, storage and distribution. Value-added services are integrated across the supply chain in line with customer demand and include connected car links, virtual showrooms, digitized and personalized virtual reality sales rooms and complex front-end agency services.
Audi "VR experience"
In an era in which cars can be conveniently purchased with the click of a mouse, manufacturers and dealers must respond to customers’ growing need for digital solutions at dealerships too by offering services they are familiar with from other industries. In the interest of permanently improving the customer experience in physical showrooms, the innovative virtual reality application “Audi VR experience” combines the real with the virtual world. Car buyers can use it during their consultation with a salesman to gain a highly realistic, 3D experience of a vehicle model configured according to their preferences — including impressive lighting and audio effects that round out the visual experience. With the “Audi VR experience,” any model in the entire range can be configured with any available options as desired.
This way, the salesman at the dealership can show the great variety of the Audi range and give visitors expert advice tailored to their individual needs. Being able to experience a new car in advance and make adjustments to the optional equipment and features before it is delivered can also represent significant added value and create greater customer loyalty.
Pixels instead of sheet metal
The virtual reality application is part of the digital retail concept for Audi dealership partners, which aims to build on the strengths of brick-and-mortar retail by using innovative technologies. All of the hardware modules are being rolled out by the business unit Corporate Information Management of Arvato Supply Chain Solutions. The unit has so far brought the digital retail modules to selected auto dealerships in Germany, Belgium, France, Ireland, Italy, the Netherlands, Poland, Sweden, Great Britain, Spain and Canada — with great success and more countries expected to follow at a gradual pace. Arvato is responsible for both the physical and the digital supply chain management and sees to it that the modern showroom operates smoothly — with services that range from sales, storage and distribution to virtual reality headsets, key-user training and IT operations and support.
The Porsche “Good to know”-App
The "Good to Know" app developed by Arvato received the "intermedia-globe Gold" award in 2014 at the WorldMediaFestival, one of the most important international competitions for communication media. The vehicle information app, awarded in the category "Web: Mobile Apps, Interactive Tools", goes far beyond traditional digital operating manuals, including search functions, elaborate video clips and interactive graphics, and is constantly being further developed.
“Good to Know” enables users to download information on virtually any Porsche model onto their iPhone or iPad. Porsche drivers can learn about the important features and highlights of their new model in a fast and modern way, without having to fight their way through a long owner’s manual.
Efficient use of the channel is a key concern, because as cars become increasingly complex, there are ever larger quantities of data to manage and distribute to the appropriate target groups. The app already covers eight Porsche series and 76 different manuals with a total of 25,000 pages and 33,000 pictures. These are complemented by approximately 2,000 HD video clips with a total playing time of 2,280 minutes.There is also a high level of internal cross-referencing, with more than 500,000 links among the media.
In addition to the German version, the app is also available in British and American English as well as Chinese. It was developed according to the technique of “single-source, multi-channel publishing,” with identical data containers serving as the technical foundation and ensuring the greatest possible flexibility. All of the content that was previously distributed in analog form had to be digitized and adapted to the new format so it can be downloaded anywhere in the world.
From the smartphone to the car
When the vehicle information app was completed, Porsche and Arvato Supply Chain Solutions moved on to develop the next generation of the owner manual: with the market launch of the Porsche Panamera, all of the information became available as an onboard solution and accessible via the infotainment system of the vehicle in multiple languages.
All of the content had to be adapted to the vehicle’s interactive features in order to facilitate intuitive searching for Porsche drivers. What this means in practice is that information is taken directly from the Porsche content-authoring system and then consolidated, edited and converted. Once the digitization process is completed, the data package is handed back over to Porsche for uploading to the vehicle during the next visit to the workshop.
It is becoming more important than ever for the automotive industry to be able to manage and distribute software functions and content based on target group and vehicle type. It will also be important to make sure that the ever-growing flood of data being produced can be evaluated and monetized. In this field, Arvato Supply Chain Solutions is supporting major automakers with innovative concepts and powerful content-management solutions.
Digital Service Assistant - Digitization in the After Sales Segment
Digitization reached the automotive industry long ago. But as for after-sales processes, many dealers and garages are facing numerous challenges. This is exactly where Arvato Supply Chain Solutions and IAV come in with the "Digital Service Assistant" (DiSA). The idea of DiSA is to support the whole service process, from the first warning signal to the troubleshooting and billing for the service rendered, with modern, digital tools and methods, such as augmented reality (AR).