Generating and analyzing transaction and market data is becoming increasingly important. With regards to omni-channel strategies, Arvato relies on the intelligent linking of data and the latest generation of real-time data analysis software. In the implementation of these solution strategies, the focus is on customer-centric retailing — an approach in which Arvato Supply Chain Solutions puts consumers at the center of business action. In addition to order fulfillment, Arvato Supply Chain Solutions also provides web shop development, front-end management and online marketing. There is also big data analytics on consumer behavior. Coupled with predictive analytics tools, the international supply chain specialist can better predict the ordering and returns behavior of end customers.
The logistics service provider can become a “Google” of the supply chain because it can access lots of data that is processed in different IT systems.”
How Predictive Analytics optimizes the Supply Chain
How does Predicitive Analytics change existing processes? In which direction is the trend moving? What role does Business Intelligence play for modern service providers and what challenges will arise in the coming years with regards to the technological progress?
Arvato expert Michael Freundlieb answers the most important questions and provides insights into current processes.
Customer loyalty through data-based omnichannel concepts
Omnichannel describes a sales strategy in which companies not only serve the different sales channels such as retail, online shop or telephone hotline. Through data integration and the central control of key processes, a consistend brand identity, additional services and smooth shopping experiences provide optimized touchpoints within the customer journey - and create loyal customers.
Digitization Is Driving Internationalization
The increasing digitization of structures and procedures is ensuring smart processes and greater efficiency in the European healthcare market. In the development and implementation of integrated and market-specific concepts for products and end customers, Arvato Supply Chain Solutions supports healthcare providers with individualized distribution, logistics and fulfillment solutions and supplies a powerful network for rapid international market access.