Digital Strategy & Consulting

More Success for your Online Business

The boom in online commerce continues. Increasingly, customers expect a smooth shopping experience across all channels. The customer’s usage situation is becoming more important than the channel.

As a leading e-commerce service provider, we advise you in creating new digital commerce models or strategies, and support you in developing and implementing them. We always carefully consider the customer’s perspective in order to develop a holistic, customer-centered business model that includes development of a digital strategy and development and optimization of a web shop, as well as subsequent processes along the entire supply chain. 

We have partnered with many companies over the years and have solid experience in digital transformation services for existing business models and processes. That is why we place special emphasis on automation, digital data analysis and creating digital added value.

Solutions Overview

  • Advising on all aspects of digital transformation services
  • Creating innovative e-commerce and digital distribution models as well as integrating suitable technologies and developing high-performance online platforms and web shops.
  • Development of global e-commerce entry and internationalization strategies for different markets and countries
  • Estimation of sales in various markets
  • Preparation of business cases and operational prognoses
  • Data-backed recommendations to optimize e-commerce e.g. reducing the cancellation or return rate, shop audits and “deep dive” shopping cart analysis for related purchases.
  • Implementation of innovative and supportive POS solutions and integration of virtual-reality sales spaces 
  • Development of designs for integrating supply chain and order-to-cash solutions


  • Consistent transport of your brand message across all physical and digital communications and distribution channels 
  • Focus on individual advising and a high level of flexibility in combining physical and digital media
  • Years of consulting experience for all logistical issues and transformation processes 
  • Agile ideas for reacting quickly and adapting to changing market circumstances

Friends of C.

Conventional e-commerce structures are increasingly evolving into a form of digital commerce in which the usage situation that end consumers find themselves in is becoming more important than the channel.  With our digital agency Friends of C., we provide companies with advice and support in the implementation of new e-commerce models and all transformation processes.  Take advantage of the comprehensive e-commerce and digital know-how of our experts — whether in front end development, user experience, digital measures at the point of sale or innovative mobile solutions.

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Combining E-commerce and Logistics effectively

Many companies use digital technologies to give their customers a personal and individualized shopping experience. But in order for these companies to distinguish themselves from the competition, they now require more than just point solutions. What is needed are complex and integrated e-commerce strategies that bring together the digital offerings and merge them into a shared shopping area. Michael Absolon, Vice President Digital of Arvato Supply Chain Solutions, and Philipp Wengenroth, Head of Agency Friends of C., recount the most important things to consider.

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Arvato's eCommerce Competence Center

The eCommerce Competence center (eCC) is an in-house consulting team of Arvato Supply Chain Solutions that advises brands & retailers to make the most of their potential in digital commerce. As a leading e-commerce service provider, our eCC consultants support national and international brands & retailers on strategic topics such as e-commerce business models, management consulting, marketplace strategy, internationalization, webshop audits and overall operational improvements in e-commerce.

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And we can do much more! Please do not hesitate to contact us.

Tell us about your individual application and requirements. We make it possible - the right solution for you!